Ep 48: Jennifer Lisa - Quench Metalworks: The Reality of Owning a Brick & Mortar, and Pivoting to Reach New Collectors
Jennifer Lisa (dba Quench Metalworks) took a leap of faith and opened a brick and mortar following a dream she had. During our conversation she shares the ups and downs with owning your own shop and how she was making a move to new location when covid hit leaving her with two places to pay rent on until her lease had ended on the original shop. It was at this time, she began pivoting and working on building her IG in order to reach a new audience… and how she is now finding it necessary to explore other options to reach collectors as IG continues to change.
We talk about this and much more including balancing creativity and productivity, the importance of having a community to lean on, teaching, and we nerd out a little bit on our favorite things… stones.
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Follow Along:
Quench Metalworks on Instagram: @quenchmetalworks
Jennifer’s Website: www.quenchmetalworks.com
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